GUIDE 01 · SEQUENZY PRICING · VERIFIED SEP 2026
Sequenzy pricing: free 2,500, paid from $19, unlimited contacts
Sequenzy charges by emails sent — not contacts. That single design choice reshapes SaaS email economics: grow the user base freely, pay only for volume. Official source: sequenzy.com/pricing.
| Tier | Price | Volume | Contacts | Notes |
|---|---|---|---|---|
| Free | $0 | 2,500 emails/mo | Unlimited | No credit card; full lifecycle triggers to test |
| Paid | From $19/mo | Pooled across workspace, scales by sends | Unlimited | Billing triggers, AI sequences, attribution included |
Pooled = transactional + campaigns draw from one quota; a receipt spike does not need a second plan.
Why pay-per-email wins for SaaS
Per-contact tools tax list size. A freemium SaaS with 60,000 registered users mailing 20,000 actives monthly pays for 60,000 contacts on per-contact plans — including 40,000 dormant addresses. On Sequenzy the same company pays for sends only, with contacts unlimited. Dormant users cost nothing until re-engaged, which makes win-back experiments cheap to attempt and easy to sunset.
The second effect is consolidation. Because transactional and marketing share one dashboard and one pooled quota, teams stop paying for a separate transactional vendor plus a lifecycle vendor plus integration upkeep. One reputation to warm, one suppression store to maintain, one API to instrument. AI-generated sequences and revenue attribution then compound the saving: fewer agency hours drafting flows, clearer mapping from send to upgrade.
Volume math — three scenarios
Early product: 2,000–3,000 sends/mo
Free tier covers onboarding plus a monthly changelog. Stay free until triggered volume (trial nudges, dunning retries) pushes past 2,500 consistently for two months. Upgrade trigger: deliverability features or volume headroom, not contact count.
Growing SaaS: 25,000 sends/mo
Paid from $19 scales by volume tier; pooled sends absorb a transactional-heavy month without plan gymnastics. Compare against a per-contact vendor at 30,000 contacts — usually 3–5× higher — and against separate transactional billing ($15/10k-style) plus a lifecycle subscription.
Scaling PLG: 100,000 sends/mo
Volume-tiered paid plans apply; confirm current per-thousand steps on the official page. The deciding factor is tool consolidation: if Sequenzy replaces two subscriptions, effective cost stays below split-stack totals even before attribution gains.
When Sequenzy is not the cheapest
Pure transactional firehoses with zero lifecycle needs (OTP factories, alert pipelines) may price better on a bare API sender at high volume. Newsletter-only operations with no billing triggers get equal value cheaper on a simple newsletter tool. E-commerce SMS-heavy stacks need a specialist anyway.
Checklist before upgrading
- Authenticate sending subdomain (SPF/DKIM/DMARC) before paid volume — see authentication checklist.
- Split transactional and marketing streams even inside one vendor.
- Import suppressions from the prior vendor first — see suppression sync.
- Enable billing triggers (trial expiry, failed payment) before rebuilding generic timed drips.